Senior Manager, Communications

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Who We Are

Think of Us (TOU) operates as an R+D lab for child welfare. We take on strategic - and opportunistic -  projects with the goal of causing “good trouble” and ultimately, driving concrete, structural changes in policy, practice, resource flows, power dynamics, relationships and mental models.

Our ultimate goal is to build proximity so that those with Lived Experience in child welfare (former foster youth and those surrounding them) are fully integrated into every level and every decision of the system, ensuring everyone touched by child welfare has the conditions they need to Heal, Develop and Thrive.

We work across the ecosystem of current and former foster youth, child welfare workers, philanthropists and policymakers to Spark, Support and Drive to change the power dynamics to systematically center those with lived experience in child welfare.

    The Role

    Think of Us is doing revolutionary work, and we need your help sharing our story with a broad audience – those in the child welfare space, potential supporters, people with little context of why we matter, and beyond.

    You’d join us and face a nearly blank canvas: our social media, website, newsletter, press releases and beyond need a consistent strategy, thoughtful execution, and metrics for success. To be successful, you’d need to be excellent at quickly auditing our existing work, building a comms strategy from scratch, executing against your plan, and analyzing + reporting success. Your approach must be highly collaborative, so your work aligns with organizational goals and brands, creative, so we’re showing up in the world in a new and engaging way, and metrics-driven, so you’re able to clearly demonstrate your impact. Depending on experience, you may also manage our awesome copywriter and a future email marketer.

    We’re proud of our dynamic and sometimes chaotic culture – it means we’re ready to meet challenges and opportunities as they emerge. You must be comfortable operating effectively even when priorities are shifting, tasks are ambiguous, and many strong perspectives are existing in the same room at once.

    While much of our team is remote, our strong preference is that this person is based in DC, where our CEO works from. This is not a requirement.

    Responsibilities

    • Develop our external communication strategy in collaboration with our leadership team and other internal stakeholders
    • Translate your strategy into a clear communications plan + calendar to ensure we have a consistent, thoughtful external presence; ensure initiatives are thoughtfully staffed, and own accountability for the on-time and high-quality delivery of all work
    • Bring a data-driven, analytical lens to evaluating the success of all of your work
    • Develop and own our social strategy; project manage and/or develop original content and drive social engagement; define and analyze success metrics
    • Develop our newsletter strategy and work with our in-house copywriter to ensure it captures appropriate messaging and is delivered on-time; define and analyze success metrics
    • Develop and own our strategy for how we communicate with our current + former foster youth, working with our Manager of Youth + Lived Experience Engagement and Marketing Associate
    • Maintain our website, supported by our copywriter and dev teams
    • When needed, own relationship with external communications or PR consultants to support ad hoc communications initiatives
    • Depending on your experience, manage our copywriter and email marketer
    • Center the lived experience of current and former foster youth when building plans and making decisions
    • Monitor and maintain archive of media mentions; draft press releases and prepare summaries of relevant coverage for distribution to staff and board members.

    Requirements

    • 5+ years of role-specific experience, including communications + social strategy and execution; experience in the social impact, non-profit and/or child welfare sector is preferred
    • 2+ years of experience as a people manager is preferred
    • Experience in a start-up environment, where plans rapidly evolved and pivoting priorities with urgency was required
    • Demonstrated track record of developing and executing strategic roadmaps
    • Excellent project management + organizational skills, including the ability to take an initiative from inception to completion while working across teams, often on tight timelines
    • Analytical prowess and comfort using data + metrics to drive decisions; must be able to independently conduct data analysis using tools like Excel, Tableau, etc.
    • Strong verbal and writing communication skills; ability to tailor writing and speaking style to a variety of internal and external audiences (youth, board members, partners, teammates)
    • Fluency in GSuite + other tech tools like Asana + Slack
    • Fluency is social media platforms and best practices
    • Deep commitment to our mission and nuanced understanding of systemic, structural racism and inequity
    • Lived experience and/or proximity to Child Welfare, whether as former foster youth, kinship family or other is a plus
    • As stated above, while much of our team is remote, our strong preference is that this person is based in DC, where our CEO works from. This is not a requirement.

    Perks / Timings / Salary

    • We provide generous health, dental, & vision coverage for you and dependents as well as a 401k plan for your pre-tax retirement contributions
    • We're a remote team with schedule flexibility
    • We have a flexible vacation policy
    • We hold biweekly team-wide learning sessions to deepen our understanding of the lived experience of foster youth
    • We put you at the cutting edge of change in the Child Welfare system
    • We provide the opportunity for you to interact with leading voices in government, foundations, the nonprofit world, and entertainment working to reform child welfare

    Salary range of $70,000-$80,000 dependent on experience of delivering results.  

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